Hertex
Platforms
Bespoke CMS Platform
Overview
Hertex’s previous digital platform investment failed to support operational growth or customer experience.
The platform struggled with unreliable real-time data syncing, inconsistent product information and pricing, a lackluster online experience, limited scalability, and poor support for both B2B and B2C customers.
Approach
We rebuilt the website experience from the ground up for both consumer and trade users.
Two purpose-built sites were launched. one for consumers and one for trade. featuring a modern, intuitive UI that elevates both user experience and brand perception. The trade portal enables B2B order tracking and transparency, while a fabric sample ordering system seamlessly connects physical and digital service.
Results
A unified CMS system replaced manual processes, giving teams full control through real-time integrations.
Teams now have full control over site content and product updates through a central PIM system that ensures data consistency. They can quickly launch new collections, easily publish blogs, banners, and campaigns, and respond to business needs without relying on developer support.
More about this project
Gameplay
Technical Achievement
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