The task was to create an engaging, mobile exercise app that encourages users to get active in January that rewards users for walking/jogging, all while aligning with Savanna’s playful, irreverent tone. A key KPI was to drive at least 3,000 user sign-ups, building an engaged community willing to take part in weekly challenges,  and shareable moments — all celebrating the simple joy of trying, not just succeeding.

The 6-week campaign saw 41,251 registered users, with 31,623 opting into marketing. Users logged 131,725 in-game sessions, covering 400,189 KM over 53,676 hours of activity. They shared in-app 13,776 times and collected 5,832,840 virtual lemons.